The opportunity

Dr Amanda Hordern is a Victoria-based expert on cancer research in palliative care. She had a well-established brand, Bayside Healthy Living where the focus was on the use of Hypnotherapy and Neuro Linguistic Programming (NLP) to assist with patients changing their mindset during and after cancer to live a happier and healthier life. Due to the extensive work and excellent reputation Dr Hordern has developed, she was ready to pivot the brand, redirecting the focus towards a stronger personal branding within the business. 

The result

Dr Hordern has engaged two agencies before arriving at YBC. While her knowledge and expertise is unquestionable in her field, Dr Hordern was lost in the creative process of developing her unique brand voice and style. Our team has made the biggest impact through the lengthy nurturing process with Dr Hordern, providing opportunities to change, merge and adapt the range of design, resulting in a sophisticated brand style, and a highly functional website. The biggest win of this case study is the trust gained and strong relationship built with Dr Hordern.