The Creative Cauldron!

Business, Art, Ideas, and Inspiration.

Ways to Know If You Have The Right Logo Design

Do you know what makes a brand succeed and others fail?  As you know, the quality of the products and services are very important factors in any brand's success. Imagine your products and services are equal, so then what is it that sets your business apart from the competition? A creative and effective logo and […]

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From Drab to Fab - Our Three Best Video Editing Tips

You find yourself stumbling nervously through the dark stormy night as thunder rolls across the sky and the heavy rain lashes at your back, searching for a reprieve from the weather, and more importantly - answers.  You continue trudging across the windswept landscape and you feel as if you’re losing hope when suddenly a light […]

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Search engine what? Demystifying the big SEO monster

Every time I think about the SEO monster, I can’t help but think about my dad saying “Don’t make a salad of shit!” (Pardon my French).  SEO, as we know, stands for Search Engine Optimisation. This means: “How can we make Google love us?” or “What can we do, so Google and other search engines […]

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How to use colours in marketing and advertising

Have you ever wondered why you feel slightly alarmed when staring at a red stop sign and why the world has chosen red, green and yellow for traffic lights?  Those are just two of the many effects colour has on the human psyche. It’s all part of a study referred to as the psychology of […]

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The logo variations that every brand needs to have

Wherever you go, you base your looks on the surrounding environment. Isn't that right? You don't wear party shoes when you are going to the office, and vice versa. So, for every occasion you change your outfit.  You may wear a colourful dress for a birthday party, and maybe just something black and white for […]

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Graphic Design In Advertising: Why Is It Important?

Advertising relies heavily on graphic design, but some marketers are unaware of its potential. Even worse, the majority of graphic designers lack advertising knowledge. We'll therefore cover everything in this piece that you need to know about graphic design in advertising, whether you're a marketer, a business owner, or a graphic artist. What does graphic […]

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The Worst Typography Mistakes

Even though typography can seem simple, it's still possible to get it wrong very easily.  Choosing a typeface, adjusting the size, and perhaps altering the colour seems pretty straightforward, right? Wrong!  The truth is, effective typesetting involves so much more. Here are some of the best (worst?) examples to save you time, effort, and embarrassment: […]

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Why do you need a brand system?

First thing first, a brand system is the way design components work together to create a brand image. A strong brand system is the foundation of a successful business identity. A brand system is a collection of design components that work together to form a cohesive entity. When used together, they allow all of your […]

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Why is photography so important for your business's success?

Great business photography is like a Swiss knife, a tool with multiple, super cool possibilities, ready to slay the chaos and uncover the power of your business. Photography connects YOU with your audience There are many opinions about why photography is important, but for us, it is all about people, but there are always those […]

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The award that changed our business

Wow! We finally did it. Your Brand Crew has won the Sunshine Coast Business Awards for Creative Industries (large) 2022. It still feels quite surreal, and it’s slowly sinking in. We couldn’t have done it without the team behind YBC, so what is better than individually reflecting on what this actually means to us all. […]

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Avoid these 7 mistakes when planning your website’s design

If you want your website to be a success, careful preparation is essential. Consider all the necessary components while brainstorming to guarantee a strong beginning.  Make the essential changes whether you want to redesign your current website or build a new one to help your company develop a strong online presence. You should be aware […]

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The difference between branding and logo design

The terms "logo design" and "branding" frequently seem synonymous. These two words are even sometimes used interchangeably. However, they are completely separate processes even though they are tightly connected and need to operate together cohesively. The process of creating a logo is known as logo design. On the other hand, branding is the process of […]

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How videos can help develop a rapport with your customer

In 2018, Dr. Jeffrey Hall published a paper on how long it takes to make a friend (you can read it here if you are interested). I’m going to spoil the ending here, it’s 50 hrs. Dr. Hall also mentions that we also have only so much room for those proper friendships in our life, […]

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How to develop a unique brand identity 

Oh well… Where do I even start? Perhaps I should go back as far as 1975. It was a tremendous year for many reasons, but my main point is that 1975 gave us The Muppets.  If you’ve been paying attention to my blogs, yes, we’re about to go on a wild goose chase yet again. […]

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5 tips for talking in front of a camera

If you have a business, and want to get your product out there, at some point you are probably going to find yourself in front of a camera (or a camera phone) talking about your business. We are all so used to seeing people in front of the camera talking to us every day on […]

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Do you want brand loyalty? Share your brand values 

There’s no denial, the craziness of global events over the last few years have pushed for shifts in behaviours and attitudes, with consumers putting more focus on seeking meaningful experiences and connecting with brands that support shared social values. According to an Amazon survey (and boy, do they know their stuff), 87% of UK consumers […]

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How your brain crunches visual data

As humans we are mentally and biologically conditioned towards favouring familiarity. It’s not a bad thing, there is a lot happening around us at any given time that our brain has to make sense of.  Our brain provides context and understanding of the world around us in some weird and wonderful ways. It has been […]

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Using Social Media to build a community for your business

Do you get overwhelmed every time you look at your social media? I don’t know about you but I have chunked through so many online courses now that my Facebook suggested Feed is packed with online courses, get rich quick schemes, and 10 reasons why I have to buy a thing.   For most part I […]

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What is a Rebranding Strategy?

Rebranding is a strategy that entails altering the identity, positioning, or image of an already-existing business or product. The company's name, logo, packaging, website, marketing materials, and messaging may all need to be updated to better reflect its new/updated objectives and target market. Rebranding is frequently done to breathe new life into a tired image, […]

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Three key elements that make your website successful

Every website combines a range of technology, content, and design to make it come to life. An unproductive website typically differs from a successful one by failing to take one or more of these elements into account. Design  A website's design describes how it appears. The site's design includes the colours used, the font, the […]

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Top 7 Website Design Principles

Every company's marketing strategy must include a compelling and attractive website.  The effectiveness of your website's design directly impacts the number of visitors you attract and the manner in which they interact with it.  If your design has a poor user experience (UX) or doesn’t represent your brand, your business will suffer! Your website is […]

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How to define your brand purpose

In today's world, consumers are more conscious than ever about the impact of their purchasing decisions. They want to engage with brands that are committed to making a positive impact on the world, and this paradigm shift has transformed the way companies are approaching marketing.  As Simon Sinek famously said at his Ted Talk, "People […]

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Introduction to Colour Theory in Advertising

The theory of colour is a way of thinking about and understanding colour. According to this theory, colours have different meanings depending on how they are used. Colour psychology is the study of how colours affect people's moods, emotions and behaviour. In advertising, it can be used to create an emotional response in consumers by […]

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Headshots vs business portraits

Today is the day that we are going to cross that blurry line. Is it a portrait, or is it a headshot? Which one do I need, and why do I even need one? Let’s start from the beginning, shall we? Is a portrait the same thing as a headshot? Well… yes and no. I […]

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What is a BTP approach?

People always talk about the differences between B2B (Business to Business) and B2C (Business to Customer) in terms of strategy and communication since the target audiences of each one are very different. Usually, B2B marketing decisions are driven by rationality, while marketing strategists for B2C companies make more emotional appeals.  However, according to a study […]

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How Geometry Shapes Our Perception of Brands

Have you ever noticed how certain shapes and lines in logos can instantly trigger an emotion or memory? The use of geometry in branding isn't just about aesthetics - it's a powerful tool that can shape our perception and influence our purchasing decisions. In this blog post, we'll explore the science behind why certain shapes […]

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What to do with your business before the end of the year?

Christmas is here!!! OMG! Can you believe we are already in DECEMBER 😱😱😱? Yes, we certainly can and know you are looking forward to the Christmas break as much as we are. So first things first. Is your outfit ready for all the festivities??? Are you going for some bling bling or you got some […]

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Measuring your marketing efforts, what you need to know

Growing up, Christmas at our house was always chaotic. My mum started early in the kitchen, while my Dad’s one and only job was to cut the tree into its stand.  Both of my parents were loud and stressed while I was plonked in front of the TV to watch Transformers in my best festive […]

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Everything to know about video content - whats best for your brand

Okay, so if you’ve read any of my other blog posts like ‘Lights, camera, action: Your visual marketing strategy’, or ‘How to bring your brand to life with video content’ then you’re already aware that video is the undisputed king of content for your brand.  Despite knowing this, you might still have some questions, like […]

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Why Graphic Design is Important for Your Business

As a person in the modern world, your face, style and your voice/intonation are the first impressions that can fascinate other people. Your business has a face as well, so you need to make it memorable and strong.  Graphic design helps you to create a professional face for your brand, and also helps your brand […]

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Meet the dream team: Email campaigns for your business

My guiltiest pleasure is Friends. I matured with them throughout the ‘noughties’ and I still binge watch the reruns at desperate times, armed to the teeth with snacks and my TV socks. I always identified with Chandler. He was awkwardly funny with a complicated background, and a job no one could understand. You say, cool, […]

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How to bring your brand to life with video content

As the ladies always say to me, your personality is your point of difference. I have often found myself described as having a big personality.  Whether that’s a good thing or not I have yet to discover, but one thing is for sure, I know how to communicate it (generally with sit-com quotes and terrible […]

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How to make your website stand out from the crowd

First impressions count. Imagine you are going to the shops over the weekend to buy a fancy dress for a party.  You can find many stores at your local plaza that sell lovely dresses. The question is, which storefront or window display will encourage you to walk in and buy your dream dress. Love at […]

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Lost for words? 5 ideas to start blogging to propel your business

First, I must admit that I’m a big introvert. However, give me a topic that I’m interested in (like blogging for your business) and I will talk nineteen to the dozen (or “speak through the elbows” as we, crazy Spaniards, say). A bit like Dr Jekyll and Mr Hyde. Once I turn, I chew your […]

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Don’t be shy, it’s time to look at your brand to spark that love

I always loved shoes. There, I said it and before you click out of this blog thinking this has nothing to do with you… Just wait. Know your best features I love shoes and I love brands. I do believe that quality is important and I love quirkiness. As it happened, a few months ago […]

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The dos and don’ts of branding

WARNING: When I was brainstorming for this blog, I started with a mistake. I simply misread the topic and read ‘banding’ instead of ‘branding’. I corrected myself in an instant but the damage was already done. So, here’s the story of when I was a singer in a ‘band’. How to build success When I […]

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Copywriting - The backbone of your brand personality 

There was a time of my life when I was known as the girl with two broken wrists. Yeah, that was a good time for me. For context, I was in my early 20’s and living overseas in a small, snow town. Growing up in Australia meant the sight of snow and monstrous mountains was […]

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Reuse and repurpose content to master the social media game

Life is busy enough. Spending tons of time creating content for your brand is time consuming, however, interesting and attractive content is also key for your socials. Creating it sounds daunting, we know. The answer? Repurposing content. (It will help you regain your life.) Why repurpose content? Well, the benefits.  First and foremost: TIME. Creating […]

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Outsourcing your marketing: Do you need to phone a friend?

Let me tell you the story when that one time I almost turned into a bike mechanic… Yes, emphasis is on ‘almost’.  The bike that broke my nail So, four years ago I bought this fabulous, yellow Cruiser bike for my then 6 year-old daughter as a Christmas present. Me, being the super-planner, spent a […]

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Lights, camera, action: Your visual marketing strategy

Are you wondering why you should choose video as a weapon to utilise in your marketing arsenal? Here’s a better question: why shouldn’t you? Now, I may be a bit biassed but the facts don’t lie, video advertising is one of the most powerful tools that a business can have at its disposal when trying […]

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Graphics, visuals and digital design, are you all over it?

Are you a small business owner wanting to cut costs as much as possible? One of the first ways businesses attempt to reduce cost is by minimising the cost of graphic design. So, they search on google and find a stock logo amongst thousands of websites and then success, they have a logo design for […]

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Simple small talk or something more?

Reap the rewards of business networking Professional networking… ACTIVE professional networking is paramount for any business or individual for career growth and development, right? But most of us feel awkward or even uncomfortable when we think about going to our next networking event. But why? I’ve never found human connection as important and vital for […]

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Meet our friend, Social Media Strategy

I won’t lie, I love to shop online. I also have commitment issues (let’s not go into that). Recently, I was doing what I do best, browsing online stores, trying to find a new dress for that Sunshine Coast Summer weather that we all know and love. Lets just say, it didn’t take long for […]

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The Importance of Perfect Audio: How’s that sound?

Video production is one of the exciting corners of digital marketing. So often when talking about video in marketing it’s all about the Who, What, When, Where, and the Why of filming. What’s being advertised? Who’s going to be on camera? What’s the ‘vibe’? There’s a reason you never hear anyone talking about whether or […]

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The Profile Picture on your socials is kind of a big deal

You are being judged every darn day based on your social account’s profile picture. Yes, really. The seemingly simple task of uploading a cute photo of your mug to your umpteen social accounts can shape the way people think of you - before they even meet you.  You might think that’s not fair, but you […]

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Seriously though, what is the value of this marketing plan?

This question was asked by a client not long ago, after slaving away for a number of solid hours on their first marketing plan. Obviously, my inner marketer’s natural reaction was writhing in agony with a poisonous dagger in my heart… the cheek of it!!! However, once I stopped cursing and calmed down, I started […]

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TIME TO EMBRACE LIVE STREAMING

We can’t blame everything on Covid, though some huge companies sure use it as the new ‘the dog ate my homework’ to get out of any responsibilities. On the other end of the sad-scale, the pandemic created a very serious issue for small businesses. Losing the face-to-face, personal connection to your customers is a devastating […]

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How to grow your network and get results for your business

There’s no doubt about it, building your personal profile in your local networking groups is one sure way to progressively grow your business profile, and in turn, your business as a whole. Putting yourself in front of the right people over and over means that you are top of mind when someone needs the kind […]

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Where marketing buzzwords should go to die

Is it just me who’s totally exhausted by the words passionate, people-person or driven? Not to mention the sight of new normal, authentic or dynamic. Working in marketing, I see and hear these words every single day. These same words also make me run for the hills, repeatedly calling out for Beetlejuice, with the hope of disappearing in a Tim Burton-esque parallel […]

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PR or not to PR, that is the question.

Very philosophical indeed, but before I reveal the answer, let’s just work out what the difference between PR and marketing is. Short Answer The primary difference between the two is that marketing covers promotional activities, advertising and direct marketing to increase sales, and yes it generally comes with a price tag.  Enter public relations activities. […]

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How to generate strong leads, heavy lifting for your brand

Lead generation is essential to a successful marketing strategy. You constantly need to monitor what works and what needs changing if you want to stay ahead of the game. Don’t fall asleep just yet, it’s not that complicated. Use the Correct Data Your customers should be your top priority, always. It’s paramount that you have […]

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Essential marketing glossary for smart businesses - the 7Ps

In Marketing Land, we like to keep it mysterious, with jargon, phrases and formulas, so you get really scared and look for the first exit. Today, I’m breaking down the 7Ps into easy chunks, so you can go ‘hey, I know this’. Quick win for the day. Let’s get started. Product  The 7Ps begins with […]

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Top 10 marketing tips for the rest of this spectacular 2021

s last year proved to be a mind-boggling example, marketing is one of those landscapes that changes so quickly. Let’s be honest here for a moment, it’s challenging to keep up with the best practices as it is, a pandemic is just another hurdle in the mix. Now, we’re halfway through 2021 which is weird because […]

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Content ideas for your socials to get you all sparkly again

Hands down, the worst nightmare for a marketer is experiencing a creative block. So, I imagine, for a business owner who manages their own socials, the pain is a hundred times worse. Like walking barefoot on LEGO, right? I know, it’s easy to fall into despair. In fact, it’s probably why you’re here as a […]

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