The opportunity

CardioTech, a pioneer company in the fitness industry that imports and manufactures quality exercise equipment and products commissioned a photoshoot and advertisement for launching their new product the CV-12 Vibration Machine on the market. The goal was to target health-conscious individuals of any age who would like to lose weight and/or maintain their physical fitness from the comfort of their own home.

The result

A series of high-quality images were created to showcase the hero product. By selecting real, relatable women, casted specifically to engage with the target audience, we were able to create a story that built an emotional connection and offered an achievable reality to potential customers.

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