SUNSHINE COAST GOLF CENTRE

The opportunity

The Sunshine Coast Golf Centre is a specialised, indoor golf facility designed for the everyday golfer to improve their game using the same technology as the best players in the world. Atomu Watanabe the Owner/Director of SCGC has contacted YBC to commission a strategic marketing plan to provide future direction for SCGC in expanding their market share and solidify the company as a prestige brand.

The result

YBC has delivered a marketing plan with a focus on the development of visual identity, and consistent key messages and communication on all channels. The creative process saw through the redesign of the logo and development of the new brand guidelines along with a consistent tone of voice. Additionally, the crew delivered an Ambassador Program to increase the number of referrals to contribute to membership increase for the facility.

F45 BIRTINYA

The opportunity

F45 Birtinya is a premium workout facility offering functional HIIT training in a group environment as part of the global F45 franchise. The brand is well-known globally which presented a unique case of developing a personalised and highly likable local business with its own identity that is also adhering to the franchise. F45 Birtinya engaged YBC to expand their market share as a first-class training facility by increasing brand awareness and the number of F45 members.

The result

YBC has delivered a strategic plan that focussed on membership growth through a range of tactics such as the development of a consistent social media framework, EDM campaigns, social and promotional events, referral programs, competitions, corporate offers, client acquisition to engage, convert and retain, and so on. The Crew is dedicated to deploy these tactics working closely with the enthusiastic team of F45.

DESOPA

The opportunity

DESOPA (Dance Edge School of Performing Arts) is a Canberra-based company. They contacted us with the request to rebrand from a ‘mum and kids’ local dance studio to a sophisticated and mature company that leads the Canberra dance education and performance scene. 

The result

Within three months, our team developed a strong Tone of Voice, restructured their communication style and channels, developed their logo, and visual collateral such as typefaces, colour palette, and photography style. We achieved this through regular online communication (Zoom, email and phone calls). The new brand was revealed at their performance event Unity Dance Challenge in front of the industry with resounding success.

AMANDA HORDERN

The opportunity

Dr Amanda Hordern is a Victoria-based expert on cancer research in palliative care. She had a well-established brand, Bayside Healthy Living where the focus was on the use of Hypnotherapy and Neuro Linguistic Programming (NLP) to assist with patients changing their mindset during and after cancer to live a happier and healthier life. Due to the extensive work and excellent reputation Dr Hordern has developed, she was ready to pivot the brand, redirecting the focus towards a stronger personal branding within the business. 

The result

Dr Hordern has engaged two agencies before arriving at YBC. While her knowledge and expertise is unquestionable in her field, Dr Hordern was lost in the creative process of developing her unique brand voice and style. Our team has made the biggest impact through the lengthy nurturing process with Dr Hordern, providing opportunities to change, merge and adapt the range of design, resulting in a sophisticated brand style, and a highly functional website. The biggest win of this case study is the trust gained and strong relationship built with Dr Hordern.

SAGE DENTISTRY

The opportunity

Melika Firouzeei and Hassan Rajabian engaged us at YBC to develop their dentistry branding. They are both dentists with a new clinic that is focussing on aesthetic/cosmetic dentistry. Melika and Hassan have had all tangible elements to start the new business, location/facility, equipment, staff and relevant qualifications/documentation. However, the key item - a strong brand - was missing. 

The result

The first step was to brainstorm a brand name - Sage Dentistry - that encapsulated the needs/wants and desired attributes of the business. Once the name was born, our team extensively engaged with Melika to develop the style guidelines, typefaces, colour palette, and logo. This was achieved in less than a month. The team is currently working on the Tone of Voice, communication styles and channels (website creation). In this process, the highlight is the seamless teamwork that made Melika and Hassan entirely comfortable and excited with every step, which resulted in a trusting and unlimited creative development.

CARDIO TECH

The opportunity

CardioTech, a pioneer company in the fitness industry that imports and manufactures quality exercise equipment and products commissioned a photoshoot and advertisement for launching their new product the CV-12 Vibration Machine on the market. The goal was to target health-conscious individuals of any age who would like to lose weight and/or maintain their physical fitness from the comfort of their own home.

The result

A series of high-quality images were created to showcase the hero product. By selecting real, relatable women, casted specifically to engage with the target audience, we were able to create a story that built an emotional connection and offered an achievable reality to potential customers.

MERCURE SUNSHINE COAST KAWANA WATERS

The opportunity

Mercure is a beautiful lakeside hotel, based in Birtinya, right next to the Sunshine Coast University Hospital by the stunning Lake Kawana. We’ve been working with Mercure to refresh their visual branding and document their brand evolution, bringing overall consistency.

The result

We delivered a strategically planned and executed photo and video shoot that showcased the gradual updates of the brand. The result is now displayed on the website, and is shared on Mercure’s collateral to firmly position the hotel at the heart of Kawana. 

THE ALLIED HEALTH TEAM

The opportunity

The Allied Health Team, based in Bokarina, is a dedicated team of healthcare professionals with a strong focus on exercise physiology, and occupational and physiotherapy. It is a steadily growing business now with four locations on the Sunshine Coast. This growth has prompted the CEO to engage us for a strategic marketing plan, specifically honing in on recruitment, brand awareness and visual branding. 

The result

The strategic plan generated opportunities to expand the brand, to develop a stronger tone of voice and to establish a more consistent social media strategy. Further, we created a set of visual assets to be presented both on the Allied Health Team website and social media channels. Finally, we composed a set of recruitment copies to be displayed across various channels with the intent of creating a fresh, informal job ad that appeals to the potential applicants both for personal and professional reasons. The overall creative content was developed with the purpose of showcasing the various skill sets of the team, the equipment and treatment possibilities available, to familiarise the new audience with the brand, and to engage and communicate with existing audiences about the future direction of the brand.

As a result of the recruitment tactics, the Allied Health Team has acquired eight new team

FERRALL & CO LAWYERS

The opportunity

With our professional headshots and business portraits we create a recognisable and familiar person behind the business. The goals was to personify the brand, to become more relatable. Being seen as a real person validates the brand, keeps the business up to date, and adds an additional level of communication to the target audience.

The result

High quality and high resolution images created with a suitable background and styling. The images work well with the personal brands and show charisma and personality. The photos are purposeful, engaging and fresh. The headshots are searchable and provide a strong self-image and -care.

FOOD AND AGRIBUSINESS NETWORK (FAN)

The opportunity

As dedicated and enthusiastic sponsors and contributors of the Food and Agribusiness Network (FAN), we were commissioned to create promotional videos and images for their event, Meet The Makers 2021, at the Sunshine Coast Airport. The aim was to showcase the event to all stakeholders in order to secure a large number of exhibitors, as well as to promote the event to members, sponsors, media and foodies to attend.

The result

Meet the Makers secured over 80 food and beverage businesses as exhibitors, and attracted over 500 industry buyers, stakeholders and supporters. The content brought together a large number of Sunshine Coast businesses and locals, and re-solidified FAN as an industry leader.