Avoid these 7 mistakes when planning your website’s design

If you want your website to be a success, careful preparation is essential. Consider all the necessary components while brainstorming to guarantee a strong beginning. 

Make the essential changes whether you want to redesign your current website or build a new one to help your company develop a strong online presence. You should be aware of the main errors to avoid while developing the website design at the planning stage.

A well-designed website will guarantee the online success of your company since a good user experience can improve the likelihood that your visitors will perform the required actions.

Now, let’s discuss seven serious mistakes in web design that might affect your success.

1. Lack of Strong Call to Action (CTA)

The call to action (CTA), which instructs visitors what to do while on your website, is one of its most important components. You must make the essential changes to your website if it lacks a good CTA or is not suitable for your business.

The CTA you employ should be appropriate for the main goal of your website. The right call to action to use on an e-commerce website are "purchase" and "add to cart." 

Using CTAs like "learn more" or "click here," you may encourage visitors to subscribe to a newsletter or updates on an educational website or blog.

Being straight is the best strategy when choosing a proper CTA. A page should provide enough information to let visitors know what they may expect to receive from taking action and what they need to supply. Don't provide a CTA before giving your visitors enough time to learn about a product or service.

2. Difficult to navigate

You won't be able to find immediately what you're looking for, if you've visited a website with a very complicated design. Most people may find this annoying, feeling that it was a waste of time. 

A common website design error you should avoid is having a complicated website with poor navigation. The navigation on your website may suffer if you undervalue brainstorming. If you want to get off to a strong start, take the time to do the user research and create a great sitemap.

Whether you are selling goods or services or running an educational blog, keep in mind that visitors to your website are looking for information. Sadly, people will rapidly leave your website and search for another source if they can't find the information they need.

In light of this, it's essential to provide easy navigation to prevent losing potential clients. Keep the menus straightforward and the information organisation clear.

3. Poor user experience

The optimum website design should prioritise the complete experience your site delivers to users in addition to the navigation. The user experience describes how users interact with your website. In general, a decent website design should provide a simple, easy process.

The following are some typical mistakes you must avoid:

  • Images or symbols that are unattractive or difficult to understand.
  • Placement of an excessive number of pop-up advertisements or banners.
  • The number of pages visitors must navigate through to find the right information.
  • Inoperative or unavailable connections.
  • Unsuitable text size and a conflicting colour scheme.
  • Low-quality pictures.

It's important to give visitors an easy way to navigate your website and quickly locate what they're searching for if you want to make the essential improvements to the website’s user experience.

4. Lack of contact details

These days, a website provides a convenient way to find out more details about a certain product or service. Sadly, browsing a website and not finding any contact information might be discouraging.

Designing a website involves more than just the visuals and user experience. You should pay attention to your contact page, and keep contact information up to date in addition to the content about your goods or services.

Negative impacts result from ignoring your website's contact page. Even if some customers stop over to look at your goods or services, it won't matter if they can't contact you with any queries or problems. The majority will view the lack of a contact page as unprofessional and may even assume your company is a fraud.

Create a separate contact page if you don't already have one or update your present one with up-to-date contact information to help avoid this mistake.

5. Ignoring the mobile optimisation

Many people now use their mobile devices to visit websites. Depending on what people find more useful, it might be a tablet or a phone. Ensuring your website is mobile-friendly will help you expand your audience and make it easily accessible on all devices. With this, anyone may visit your website easily on different devices.

6. Slow-loading pages

Your website's page load-time should also be taken into consideration because they might have a detrimental impact on user experience and SEO. All of the pages should load quickly for users using both desktop and mobile devices wanting to access your website. You don't want your site's visitors to become irritated and leave your site.

You should take the required steps to speed up page loading if you want users to stay on your site for a long time and complete the desired action. Avoiding posting large, slow-loading movies or images is the best way to ensure quick loading on your website. If adding photos or videos is important, make sure to properly optimise them to avoid slowing down the page's loading time.

7. Lack of social media links

Social media will always be a part of life, so it's essential to include buttons or links to social media profiles. Think of it as an alternate means of building relationships with your clientele. Most customers are more likely to engage with companies on well-known social media platforms such as Facebook or Instagram.

You'll miss the chance to connect with your target audience if you don't include social media links on your website.

Final Comments

It might be difficult and/or time-consuming to develop the appropriate website for your company. It's important to properly plan everything because there are many factors to take into account.

When creating a structure that guarantees easy navigation and a positive user experience, also think about creating the highest value for the goods or services you're selling. Planning beforehand can help you avoid these typical mistakes and guarantee that your website will be unique from the competition.

Not sure how your website is currently measuring up? Get in touch, so we can find out for you!