The Laundry Lady is a nation-wide mobile laundry service. They have an extended clientele ranging from individuals to commercial businesses. The aim was to create a campaign for the subscription-based business with two goals; to recruit new operators and to generate new leads for the operators.
The campaign consisted of social media ads, recruitment ads for online, collateral packs, and outdoor advertising in the form of digital screens, all with a strong focus on local area marketing. The campaign resulted for Laundry Lady to reach out to new locations and secure a range of new operators nationally.