young people (25-35) that care for their health and want tasty food. The audience includes couples with young children, which is reflected in a couple of pieces (billboard and ads) to show that these natural ingredients will be good for children, too.
The final product is a set of assets, digital and printed, to promote one of their signature dishes (eggs benny) focusing on the freshness of the ingredients and the care taken while preparing them. There is a one minute video about the process of the preparation of the dish, including animated graphical elements that tie in with the rest of the campaign. This video is intended to be a tv commercial, to be displayed at the screens on the restaurant and on social media.