Sarah is a local restaurateur wanting increased brand awareness and increased number of bookings. The idea is to showcase the caring job that Sarah is doing at her new restaurant “Pleasure” by enhancing her values and showing how much care she takes picking the fresh ingredients, the creativity that goes into preparing them and her eagerness for clients to enjoy the final feast.

The creative team developed the message “Curate. Create. Enjoy.” as a simple but catchy tagline that encapsulates that care for the product and the client wrapped in creativity.
The campaign is intended for every visual media available (TV, socials, print, magazine, etc.). The mood is dark and colourful, focusing all the attention on the incredibly fresh ingredients.

young people (25-35) that care for their health and want tasty food. The audience includes couples with young children, which is reflected in a couple of pieces (billboard and ads) to show that these natural ingredients will be good for children, too.

The final product is a set of assets, digital and printed, to promote one of their signature dishes (eggs benny) focusing on the freshness of the ingredients and the care taken while preparing them. There is a one minute video about the process of the preparation of the dish, including animated graphical elements that tie in with the rest of the campaign. This video is intended to be a tv commercial, to be displayed at the screens on the restaurant and on social media.