The opportunity

DESOPA (Dance Edge School of Performing Arts) is a Canberra-based company. They contacted us with the request to rebrand from a ‘mum and kids’ local dance studio to a sophisticated and mature company that leads the Canberra dance education and performance scene. 

The result

Within three months, our team developed a strong Tone of Voice, restructured their communication style and channels, developed their logo, and visual collateral such as typefaces, colour palette, and photography style. We achieved this through regular online communication (Zoom, email and phone calls). The new brand was revealed at their performance event Unity Dance Challenge in front of the industry with resounding success.

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