The opportunity

F45 Birtinya is a premium workout facility offering functional HIIT training in a group environment as part of the global F45 franchise. The brand is well-known globally which presented a unique case of developing a personalised and highly likable local business with its own identity that is also adhering to the franchise. F45 Birtinya engaged YBC to expand their market share as a first-class training facility by increasing brand awareness and the number of F45 members.

The result

YBC has delivered a strategic plan that focussed on membership growth through a range of tactics such as the development of a consistent social media framework, EDM campaigns, social and promotional events, referral programs, competitions, corporate offers, client acquisition to engage, convert and retain, and so on. The Crew is dedicated to deploy these tactics working closely with the enthusiastic team of F45.