Lead generation is essential to a successful marketing strategy. You constantly need to monitor what works and what needs changing if you want to stay ahead of the game. Don’t fall asleep just yet, it’s not that complicated.
Use the Correct Data
Your customers should be your top priority, always. It’s paramount that you have their correct data. The more data you have, the more you have to work with, and can personalise your strategy to suit your target demographic. It’s crucial that you know how to communicate with your customers with the right tone, so that they pay attention to your brand and what services you offer. Essentially, data is your friend but you regularly need to maintain it. Here’s an exercise for you, go and check your database in your CRM system and your social audience on your platforms, and have a look at how many of those people interact with your content. If there’s crickets then it’s time for a resuscitation.
Knowing how to track leads is another essential component in delivering a successful lead generation strategy. You can do this by using social media, email or your website. Using Google Analytics can be a great place to start which can help you figure out which pages of your website are receiving the most traffic. You can also use CRM (customer relationship management) software to keep track of the relationships that you are building with customers. This is the time-consuming stuff, you will need snacks and lots of patience.
Quality Over Quantity
It’s better to focus on the quality of the content you deliver rather than the number of channels and pieces of content, which will ensure you do not waste any time on unqualified leads. Ensure you conduct thorough research, so you can warm up and target leads who have a higher chance of becoming your customers. When speaking the same language and offering the exact solution to their problems even those coldest, antarctic leads will warm up towards you and your brand.
Monitor Your Competition
For your lead generation strategy to be a success, make sure to also check out competitors in your industry. You can get an idea of the products, services and type of content they post on their website, helping you to work out what to do next to stay ahead of the game. You don’t have to fully reinvent the wheel, just make sure that you adapt and personalise the winning formula exactly to your brand and audience. Use the information you gather wisely, and make sure that your strategy is eye-catching and engaging to convert your audiences sitting on the sidelines.
Use Email Marketing
Email marketing can be a fantastic and cost-effective method to generate new leads for your business. Make sure to use an opt-in strategy that allows subscribers to make the choice on whether they are happy to receive your emails. Always ensure you insert an unsubscribe link too. With only 10% of those in the marketing industry believing that their lead generation campaigns are effective, knowing the right tips is essential for delivering a strategy that is powerful and engaging to viewers. Avoid the daily spam but try to be regular on a weekly basis. Monthly newsletters delivered in a Word template might as well come with a serve of prune juice.
Enlist Expert Help
When it all gets too much and hits the level of Overwhelming on the Market-O-Meter why not give us a call? At Your Brand Crew we will invest time and effort to discover what your business is all about which will ultimately help drive you more leads, opportunities and revenue.
Do you have a question about leads? Drop a comment or question below.