I won’t lie, I love to shop online. I also have commitment issues (let’s not go into that). Recently, I was doing what I do best, browsing online stores, trying to find a new dress for that Sunshine Coast Summer weather that we all know and love. Lets just say, it didn’t take long for me to find a pretty, purple dress that filled all my heart's desires. I add it to the cart and go to make the purchase when my old friend Mr Commitment Issues pops into my head. He’s just being a good friend, reminding me of all those important things I need to consider like, ‘do you really need this?’, ‘are you sure you can afford this?’, ‘the dress probably looks good online but not in person’.
1. Obviously I do really need this
2. I will think about the bank account later
3. I must admit I was a little worried, will this actually look good?
Being the social media obsessed millennial that I am, of course, the first thing I do is look at the brand's Instagram and start digging. I check out the brand's feed and look for any reposted content of happy customers. Success! I find my oh-so-beautiful dress in tagged pictures, and yes, it looks even better in person (rare, I know). Consider the purchase complete.
This got me thinking about the importance of having a social media strategy and being present on social media.
First impressions can be make or break. If I went onto the brand's social media and saw outdated content, content that was irrelevant to the target audience or random memes that made no sense at all, I may have questioned if this purchase was right for me.
If you’re on social media, you may as well do it right. Having a social media strategy can make all the difference in your business success and here’s how:
The key to social media success is posting consistently. There will be no ghosting around here (at least not on our watch). Businesses that have a strong online presence know this, and they are posting consistently with purpose. One of the many perks of developing a social media strategy is that you will be able to schedule your content in advance, which keeps your followers in the loop with your brand all while ensuring you are consistently showing up on socials.
Implementing a social media strategy means you will be super dooper organised thanks to our friend, the content calendar. What is a content calendar you ask? Well, it may just well be your lifesaver. Put simply, it’s exactly as the name implies, your content is planned into a calendar. You can check the calendar to see what day and time to post what content. The best part about this is that it will save you scrambling around at the last minute panicking about what to post and leaves you time to focus on other aspects of your business.
Wouldn’t you love to post content that you know your audience will respond to? Well, you can! To effectively target your audience you first need to understand who they are, when they are most active on social media, and what content they respond to most. Once you have this knowledge you can create and schedule content that will see you having optimal results.
Did someone say an increase in engagement, higher sales, and stronger brand awareness? You can thank me later.
Having a social media strategy in place ensures that your posts are a little less ‘random meme on a Thursday afternoon’ and a little more ‘purposeful in relation to achieving your business goals’. A social media strategy is created based around your business’s social media goals, whether you’re looking to increase website traffic, see a surge in followers, or an abundance of sales, a social media strategy will have you posting content to achieve those goals. It’s a win-win for both you and your followers as you are getting your message out to the right audience, and they are receiving value from you.
There are so many more benefits of having a social media strategy, but If you take anything from my online shopping experience it should be understanding the importance of showing up on social media with purpose. A social media strategy is just one of the many marketing tools that works together to help your business thrive. Need help creating one? Get in touch and let Your Brand Crew take care of your brand.