The opportunity

The Sunshine Coast Golf Centre is a specialised, indoor golf facility designed for the everyday golfer to improve their game using the same technology as the best players in the world. Atomu Watanabe the Owner/Director of SCGC has contacted YBC to commission a strategic marketing plan to provide future direction for SCGC in expanding their market share and solidify the company as a prestige brand.

The result

YBC has delivered a marketing plan with a focus on the development of visual identity, and consistent key messages and communication on all channels. The creative process saw through the redesign of the logo and development of the new brand guidelines along with a consistent tone of voice. Additionally, the crew delivered an Ambassador Program to increase the number of referrals to contribute to membership increase for the facility.