The Importance of Perfect Audio: How’s that sound?

Video production is one of the exciting corners of digital marketing. So often when talking about video in marketing it’s all about the Who, What, When, Where, and the Why of filming. What’s being advertised? Who’s going to be on camera? What’s the ‘vibe’? There’s a reason you never hear anyone talking about whether or not the audio is important for your video, because if it involves any filming whatsoever, the answer is always a resounding yes.

What Difference Does It Make?

We’re glad you asked!
Unprofessional audio sticks out like a sore thumb no matter how good your footage is. If someone is outdoors speaking to the camera and you can hear everything around them from the birds above to their feet on the ground below, rest assured that you won’t come away thinking about whatever it is they’re advertising. Instead, the video will have no true focus, and essential sounds and dialogue will be fighting to break through the wall of intrusions surrounding them.

However, good, clean, perfected audio neatens up the entire viewing experience subconsciously and provides valuable cues as to what part of the video should be your main focus. Most importantly, good audio is loud and clear enough to understand with zero extra
effort on your part as the viewer.

How Do You Capture Good Audio?

Audio in video comes in two forms: on-site audio and sound design.

On-site Audio is the sound directly recorded on site, when video is being recorded. This is the ideal way to capture all audio where possible, and it especially needs to be perfect when capturing audio of people delivering dialogue that is essential to the final product ie. an entrepreneur speaking directly to the camera about their business.

How Do You Capture Good Audio?

Audio in video comes in two forms: on-site audio and sound design.

On-site Audio is the sound directly recorded on site, when video is being recorded. This is the ideal way to capture all audio where possible, and it especially needs to be perfect when capturing audio of people delivering dialogue that is essential to the final product ie. an entrepreneur speaking directly to the camera about their business.

To guarantee good results, high-end microphones are connected to the camera in lieu of the in-built camera mic. These can be lavalier mics clipped to the subject’s chest/collar, or boom microphones positioned above their heads, just out of frame. Closing that distance between the microphone and the subject however possible and being able to adapt to any conditions (such as applying a wind-guard to the microphone when shooting outdoors) is the best way to absolutely minimize the chance of any foreign sounds crowding up the audio.

Sound Design is what you’re hearing when a logo shows up on screen accompanied by a whoosh, and it’s the answer to when you’re left wondering how they possibly recorded the sound of a T-Rex roaring for Jurassic Park. It is the magic that gets worked in the editing room when you just can’t create the desired effect with what you have on set, and used correctly it can elevate the visual element of your content with nothing more than a well timed ding! In this day and age, online libraries are plentiful, and you can browse pre-recorded sound effects to your heart's content. Sound design can be invaluable if you know when to use it.

But don't worry! You can leave it to Your Brand Crew

At Your Brand Crew we have already taught ourselves everything one needs to know about audio and it’s importance in video production, and we happily offer that service to you. But that’s just one of the tools our team can’t wait to provide to you on your business’ digital marketing journey! We also offer graphic design, marketing strategy, social media content and management and way, way more! For anything digital marketing, Your Brand Crew can’t wait to
meet you.

How’s that sound?

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