Three key elements that make your website successful

Every website combines a range of technology, content, and design to make it come to life. An unproductive website typically differs from a successful one by failing to take one or more of these elements into account.


A website's design describes how it appears. The site's design includes the colours used, the font, the size and style of the photos, the navigation, and the placement of the items on the page.

Website design is no different from other types of design in that the final product is the sum of many smaller decisions. For instance, changing any of the following will impact how a website is seen in the end:

Are the hues vibrant or subdued, monochromatic or varied?

Is there a lot of white space or does it feel crowded?

What fonts are utilised, and how large are the body text and headings?

What kind of imagery—photographs, paintings, or illustrations—have you got?

What additional design components, such as gradients, drop shadows, colour blocks, lines, etc. are considered?

When we initially visit a website, the design influences generate our first impressions. This effect persists while we browse the sites, read text, fill out forms, and more. It affects every component, including the footer, buttons, images, and background colours. The navigational components' size, colour, and location at the top of the page serve as the foundation of design.

Web design and branding

By using the proper colours, fonts, logo files, and design components, your website should accurately represent your brand.

Avoid using templates and themes

When looking at the design of website templates or themes you might find yourself looking at pre-made themes whether you want to build your site using a build-it-yourself platform like Squarespace or Wix or choose a pre-built theme for WordPress.

To make the design of pre-built templates fit your brand and your vision, it can be challenging and will require a lot of additional work, so you might as well come up with something original, right? 

Not everything that goes into creating a website is web design.

Design is frequently the first consideration when creating a website. Some people refer to all the elements involved in creating a website as "web design." For instance, I observe small business owners engage a developer to build their website while hearing them declare they want to locate a "web designer" to do it (with disappointing results).So a developer develops your website, not designs it!

Technology, development or coding

Your website's functionality depends heavily on how it was developed. The platform you select and the website's coding style will either expand or limit your options. Some typical website features include:

  • a kind of contact that people might use to ask you questions
  • E-commerce enables users to make purchases online.
  • A blog displays posts chronologically and could permit comments.
  • a calendar that lists events chronologically
  • Interactive maps, slide displays, and more

There are numerous alternative web-based programs with more complex features, but let's keep our attention on company websites.

The functionality is dependent on the platform you select (or is simple to implement). And with custom development, any platform may be improved.

Web-building platforms

Before, in order to make a website, you needed to be familiar with HTML and CSS.

Numerous web-building tools make it simple for someone without any web programming knowledge to establish a website. Squarespace, Wix, or Shopify are the most popular choices. Many small business owners can establish their website fast without outside knowledge thanks to the usage of templates and drag-and-drop editors on these platforms, which also come with hosting.

Although more difficult to set up, platforms like WordPress could offer greater capability or personalisation. Some users purchase a theme and create their own WordPress website, hiring an outside developer is more typical. Once WordPress is installed, your attention is typically diverted to updating or adding content rather than changing the layout.

Advanced functions

Almost all web development tools have the ability to design simple forms and can show text, photos, and videos. However, some online features depend on the platform you choose.

For instance, without using an e-commerce platform like Shopify or WooCommerce, it is difficult to sell things.


The content of your website is the third important element.

Content includes every piece of text, picture, video, audio, and animation that a user sees or hears on your website. From the largest headline to the smallest piece of legal copy, the majority of this is text. The images comprise headshots, product photos, and other visuals that help to develop your website. You might also include embedded audio, video, or animations in your message.


Possibly the most important element of the content on your website is written copy.

When creating a website, many people forget about the significance of the written content. They don't take into account who will write the material or how crucial it is for a website to have clear, effective writing.

But, almost all of us have encountered compelling copy that prompts us to act, irrelevant content that frustrates us, or boring text that is too long.

Search engine optimization (SEO)

Visitors to your website are engaged by strong copywriting. Additionally, Google and other search engines rank your website for relevant keywords using this same content.

You must optimise your content for search engines if gaining visitors from search is a key component of your marketing plan. Using keywords that you've researched on your website's pages is the first step. You need to employ your relevant keywords in your headlines, subheads, and body text; you can't just put them in the metadata.

Writing, editing, importing content

All of the material must be developed if a new website or new pages are added as part of a website overhaul. It is necessary to write the copy. Selection and placement of photos are required for the design. Even choosing which fields should appear on a form counts as adding new material to the website.

Plan to transfer all the material from the old site to the new site if you are redesigning or rebuilding an existing website.

Great websites combine design, writing and technology

Websites present a special challenge since you must consider all three of these factors holistically.

Otherwise, you'll probably end up unhappy with the process or the outcomes.

Problems happen when you don’t consider all three 

Perhaps a couple of these situations are familiar to you.

When you examine a sample template or theme, it seems fantastic. Yet when you attempt to adapt it to your company, it loses some of its attractiveness. This is as a result of the design being based on various content.

When you add a slideshow to your website and modify it to reflect the style of the site, you quickly become frustrated. This is so because a separate design was used to create the functionality.

You make the decision to switch platforms but then you discover you'll have to manually copy and paste all of your content. This is due to the connection between your content and your development platform.

This is why choosing a platform or a company to work with is so difficult for small business owners.

Our approach

Because we at Your Brand Crew approach website development holistically, the entire procedure is distinct.

Planning comes first, during which we take into account your objectives for the website and how the functionality, design, and content will all go together.

In this phase of discovery, we examine all current online content and pages for fresh content, draught content outlines.

create sitemaps from the pages.

Look at add-ons or other options to create the functionality.

Think about the branding (following established brand guidelines or developing the design in conjunction with a new brand development).

Our authors, developers, and designers are all learning about your objectives at this early stage while also offering their knowledge and experience.

We design a plan that takes into account all of these factors, and ultimately a website, after taking these crucial factors into account jointly.

Not sure how your website is currently performing? Get in touch, so we can find out for you! 

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