We can’t blame everything on Covid, though some huge companies sure use it as the new ‘the dog ate my homework’ to get out of any responsibilities. On the other end of the sad-scale, the pandemic created a very serious issue for small businesses. Losing the face-to-face, personal connection to your customers is a devastating crisis to have.
Enter our good friend, live streaming. As a great knight in shining armour, live streaming can reach all of your audiences and attract some more, breaking down the barrier of missing physical location. Let me give you five smashing reasons why you should jump on connecting with your peeps through streaming, well... right about now.
Streaming live events online is effective and impactful in a wide variety of contexts because it allows professionals (that’s you), to share in-person events, service promotions, live announcements, online classes, church services, sporting events and wildlife broadcasting.
Live streaming means accessibility to your brand, knowledge, services and products. It is your 21st century soapbox to amaze your customers, and to create meaningful relationships. You can go hard and tap into a global audience or you can go niche and invite 10 of your ideal clients to take them on your brand journey.
Even if you have the tightest of purse strings right now with a budget that needs a microscope, with live streaming you can make the most of your marketing. You can stream quality content to a big bunch of folks and make money at the same time.
At this point, you may be wondering: how? Luckily, live streaming is equipped with a variety of tools for video monetisation. One method is to charge viewers to watch your live stream just like they’d pay for a movie or concert ticket. Viewers can pay via a pay-per-view model or a monthly subscription. Beware, your content has to be lit. If you’re like me (over 40), it means you better have content your audience WANTS to see. (We can also help with that... cough-cough).
Live streaming also gives you the opportunity to advertise with absolute control over which ads are displayed. You can piggyback your existing sponsors or can start looking for one because now you have quality ad-space to offer.
Live streaming isn’t solely restricted to live video and audio streaming services. You have the flexibility to use a variety of forms of video content and multimedia, including pictures, text, and live chat. Live broadcasting provides a lot of flexibility to access different presentation methodologies.
Best bit: you can repurpose your live streams into on-demand content. This allows you to maximise viewership.
Live streams are a great way of boosting interaction between you and your audience (who also happen to be your existing or potential clients). If your content is interesting to individuals in your niche or just a curious topic to outsiders, you will be given the opportunity to engage with a whole new bunch of new folks who previously may not have thought about contacting you.
Want to stand out of the crowd? If you are streaming content live for a one time only event your stream becomes a rare and urgent entity. Streaming live events regularly with a variety of content will give your brand an excellent point of differentiation. Whichever way you go it’s a winner.
Surely, you did see this coming from a mile away, right? Your Brand Crew can save you a whole lotta headaches because we already have not just the tech stuff but the crew to make it happen. We also know a thing or two about content creation to assist you with ideas and full execution. So, all you have to do is drop a comment below or give us a shout via email, phone, a postal pigeon and we’ll work out the rest. See us at your next event.