Top 7 Website Design Principles

Every company's marketing strategy must include a compelling and attractive website.  The effectiveness of your website's design directly impacts the number of visitors you attract and the manner in which they interact with it.  If your design has a poor user experience (UX) or doesn’t represent your brand, your business will suffer!

Your website is like your online resume, it's often the first thing potential customers see when they're learning about your company and services. Since you only get one chance to make a great first impression, it's essential that your website is visually stunning and leaves a lasting impact on visitors.

The great news is it doesn’t matter what kind of company you’re running or what niche market you’re in, you can create a contemporary, user-friendly design that grabs a visitors attention by following the six key design principles below. 

01-Consistent Branding

The first thing you should do when designing a website is to make sure that it reflects your brand identity. This means using consistent colours, fonts, and imagery. If you have a logo or mascot that represents your company, make sure they are incorporated into the design of the site so that visitors know who they're dealing with at all times.

02- Clear and Simple Layout

  • Use a clean design with plenty of white space.
  • Clear headings and subheadings help to establish a clear hierarchy of information on your website, making it easier for your audience to navigate and find the information they need.

03- Mobile Responsive

According to studies around 60% of online users digest content over their mobile phones. Therefore it’s critical your website is optimised for mobile usage and with a responsive design it will automatically adjust its layout based on the device being used creating an optimal viewing experience for visitors.

04- Easy to Read Content

  • Use a legible font size and style.
  • Leverage plenty of spacing between lines and paragraphs.

05- Fast Loading Time

  • Compress images
    Images are the biggest culprit when it comes to slowing down your site's loading time, so compressing them is a must. You can do this by using an image editing program like Photoshop or GIMP and reducing the image size before uploading them to your website. You can also use a free online tool like TinyPNG or Compress JPEGs (the latter of which will also allow you to convert PNGs into JPEGs).
  • Minimise code
    Minimising the amount of code on your website will help reduce its overall size and make your site load faster for visitors--especially those who are accessing it from mobile devices!

06- Strong Visual Elements

  • Use images, videos and graphics to enhance your content and engage visitors, but don't use too many images or videos on any one page though. It's better to have fewer but more relevant and captivating images than a lot of irrelevant ones.
  • Make sure that all the visual elements are consistent with each other in terms of style, colour scheme and layout (e.g., navigation bar).

07- Accessible Design

Accessibility is the practice of making your site accessible to all users, regardless of their disabilities. This means that your website should be able to be navigated using a keyboard and not just a mouse, as well as allowing users with visual impairments to access the content on your site.

To ensure accessibility:
  • Use alt tags for images.
  • Ensure that all links are blue when they're active, so you don't have any confusion about which ones are clickable!

By following these principles, you can create a website that attracts and retains visitors, enhances your brand identity, and provides a positive user experience! At the end of the day, if you’re struggling, just remember, Your Brand Crew is always here to guide you so don’t hesitate to reach out

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