As a person in the modern world, your face, style and your voice/intonation are the first impressions that can fascinate other people. Your business has a face as well, so you need to make it memorable and strong. 

Graphic design helps you to create a professional face for your brand, and also helps your brand to have efficient communication with your target audience.

While a picture may be worth the same as a thousand words, the added value of graphic design can be worth thousands of dollars and can increase the overall value of your business as such.

Just think about brands that have conquered their graphic design such as Apple, MacDonald’s, and Coca-Cola, to truly understand the power of design.

Every company today needs the services of a graphic designer, not only to create impressive marketing materials like brochures, stationery, websites, and social media designs but also to effectively and consistently communicate their messages to the target audience.

Let’s check out why graphic design is important for any business (including yours!) to expand brand reach and turn more profit.

First Impressions Matter

Graphic design helps any businesses to make a positive, lasting impression and stand out from the competition.

Having a professional brand identity is like dressing up to look presentable to consumers. Since graphic design solves problems through proper visual communication, the appropriate use of it will leave a great impression on consumers and convert them to your own devoted customers.

Remember, the first time a visitor interacts with your brand will set the tone for the rest of your business relationship.

Usually the first interaction comes in the form of visual marketing materials. It could be a flyer, your logo, a new landing page on your website, a poster, a social media post, or even your product packaging.

For example, when a customer hears about your brand for the first time, they are most likely going to do some research on your website before making a purchase. 

It is important to notice what your website says about your brand. Are there a number of bright, cheery colours with unreadable fonts? Or did you use professional design elements with your brand colour palette and fonts?

Maybe it is time to take a tour of your visual advertising and your website, and check the professional execution.

Visual Communication design is key

By using visual communication you can develop a creative process that combines the visual arts and technology to communicate ideas that transcends mere words and pictures. Getting your message across in a clear, concise way can be difficult with words alone.

Graphic elements can help to evoke emotions in your audience and provide stronger examples for your message.

According to the classic study by Microsoft, the average human has an 8-second attention span. 

The good news is, you can transfer your content and your ideas in a clear way to your audience with visual graphic elements, and still fit into that scary 8 seconds.

Types of visual communication include animated GIFs, print advertising, videos, pie charts, infographics, and slide deck presentations. 

Graphic design stuff should be relevant and high quality, so you need to have a professional graphic designer that can solve your business’ visual problems and efficiently communicate with your customers by images, fonts and elements.

Strengthens your brand

Can you think of a strong company or brand that doesn’t have a highly recognisable logo, colour palette or typeface? Not likely.

Branding is what other people think about your business, product, or your services and visual identity graphic design is a very important part of the branding process.

Graphic design can create a quickly identifiable face for your business that helps differentiate and promote your company, unless you don't have any competition in the city. Again, not likely.

Your company logo, colours, typeface, website and marketing materials establish an immediate impression of what your company is like. Is your company traditional or trendy, serious or fun, powerful or laid back, etc.?

The job of a professional graphic designer is to work with you to pull these visual elements together in a way that will positively highlight your brand and convey your desired business image.

Now that you know more about the benefits of graphic design, what are you waiting for? Let's catch up for a coffee with our creative crew and talk more about your business.

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