The opportunity

Wild Earth Tonics, a new brand, and a new product offering from an existing client, Old Cossack Drinks Company. The brief was simple, they were launching a new product that would allow them to penetrate an existing market with a new product that they had developed which has a unique organic and Australian made offering.

The solution

Hula Strategic worked with the client from their research and development stage to ensure the packaging would stand out on the shelf. From a unique bottle shape through to a clean and engaging labeling design. The brand was born from the packaging design and was rolled out across all marketing material from delivery boxes through to instore shelf wobblers and posters.

We also designed and developed the website and online store for Wild Earth Tonics allowing the product to be promoted online and lead the consumer directly to a purchase decision platform.
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